THE NEWLY WORRIED
Where do I start?
Women and girls who suspect they may have PCOS and don't know what to do next.
REDROP.
A dedicated app that turns scattered PCOS information, infrequent doctor visits, and hard-to-sustain routines into one place that educates, guides, and assists.
Read the case study ↓
6 USER
INTERVIEWS
INTERVIEWS
3 USER
GROUPS
GROUPS
6User interviews
25Survey responses
3User groups served
1M+PCOS cases / yr in India
01
THE PROBLEM
MANAGING PCOS SHOULDN'T
FEEL THIS OVERWHELMING.
Polycystic Ovary Syndrome is one of the most common hormonal disorders among women of reproductive age — bringing irregular cycles, excess androgen, acne, weight fluctuations, and long-term health risks.
Despite how common it is, managing it feels fragmented. Information is scattered. Doctor visits are infrequent. Lifestyle changes are hard to sustain. Most women navigate it alone.
1M+
new PCOS cases recorded in India
every single year
02
DESIGN PROCESS
DESIGNING WITH USERS,
NOT ON ASSUMPTIONS.
Redrop followed a User-Centered Design approach — an iterative process keeping real needs central at every stage. Before building a single feature, I needed to know exactly who this was for.
The scope widened beyond tracking — the product had to educate, guide, and assist, not just monitor.
THE DIAGNOSED
How do I keep going?
Those already managing PCOS day to day, juggling treatment and lifestyle.
THE SUPPORTERS
How can I help?
Partners, friends, and family helping someone with PCOS through it.
03
QUALITATIVE RESEARCH
LISTENING
BEFORE DESIGNING.
I ran six in-depth interviews to understand lived experiences with PCOS — chasing depth over volume. The conversations surfaced three patterns again and again: inconsistent follow-ups, confusion around treatment, and difficulty sustaining lifestyle change.
WHAT I ASKED
- How long have you been diagnosed with PCOD / PCOS?
- What kind of treatment do you prefer, and why?
- How often do you actually visit your doctor?
- What does your daily management routine look like?
“I get told what to do, but never why — so the moment it gets hard, I just stop.”Recurring sentiment across interviews
04
QUANTITATIVE RESEARCH
VALIDATING THE PATTERNS
AT SCALE.
To check whether the interview patterns held more broadly, I ran a Google Forms survey. Twenty-five people responded on demographics, trust in digital health, and behaviour.
AGE OF RESPONDENTS
55%
- 18–25
- 55%
- 25–30
- 25%
- 30 above
- 20%
OPEN TO ONLINE APPOINTMENTS?
62%
- Yes
- 62%
- No
- 31%
- Maybe
- 7%
TRUST AN APP WITH MEDICAL DATA?
50%
- Scored 0–4
- 10%
- Scored 4–7
- 50%
- Above 7
- 40%
Users are willing to go digital — but trust has to be designed intentionally, not assumed.
05
USER PERSONA
PUTTING A FACE
TO THE DATA.
PRIMARY PERSONA
Aishani Pachauri
20 · she/her · Delhi, India
- Occupation
- Undergraduate
- Diagnosis
- PCOS, 1 year ago
- Tech comfort
- High
“I want to feel in control of my body — not lectured by it.”
Goals
- Understand her symptoms without spiralling
- Stay consistent with a simple routine
- Reach a doctor without the friction
Frustrations
- Eating restrictions on sweets
- Breakouts and acne
- Struggling to exercise regularly
Behaviours
- Googles symptoms, ends up anxious
- Skips follow-ups when she feels fine
- Lives on her phone
Needs from Redrop
- Plain-language explanations
- Gentle reminders, not nagging
- A trustworthy place for her data
06
FROM INSIGHTS TO IDEAS
TURNING RESEARCH INTO
FEATURE DIRECTIONS.
Each insight pointed to something the product could do. I translated them into concrete directions to design against.
- 01Awareness about PCOS
- 02Menstrual cycle tracker
- 03Cycle analysis
- 04Pill reminders
- 05Questions to ask in consultations
- 06Articles & educational content
- 07Free home sample collection
- 08Online appointment booking
- 09Online pharmacy integration
07
USER FLOW
ONE CONNECTED
CARE ECOSYSTEM.
The flow mapped how someone moves through the app — keeping medical support and lifestyle tracking together instead of making the user stitch fragmented tools into a routine.
STARTRedrop
Book appointment
List of doctors → about the doctor → slot booking → confirmation
Online pharmacy
Categories → medicines → filters → cart
Lab tests
Categories → common tests → home sample collection
PCOS tracker
Tracker → analytics → profile
08
WIREFRAMES
GIVING THE STRUCTURE
A BODY.
With the structure and flow in place, I moved from lo-fi sketches to mid-fi wireframes — something concrete enough to test the navigation and core flows with users before committing to visual design.
PROTOTYPE & USABILITY CHECKS
The clickable mid-fi flow made the core journeys tangible early, so navigation and task clarity could be checked before the visual layer was added.
09
HI-FIDELITY
THE SHIPPED
DESIGN.
The final screens brought the system together — onboarding, a cycle tracker, symptom logging, doctor discovery, and appointment booking — in one warm, approachable interface designed to make a clinical topic feel manageable, not medical.
10
REFLECTION
WHAT ITOOK AWAY.
Trust is a design problem
Half of surveyed users were hesitant to trust an app with medical data. That wasn't a reason to drop features — it was a brief to design transparency, control, and reassurance into every sensitive flow.
Scope beyond the obvious
Designing for carers and the newly-suspecting — not just the diagnosed — reframed Redrop from a tracker into an ecosystem that educates and guides.
Depth over volume works
Six honest interviews surfaced more usable insight than the survey alone could. The qualitative depth is what made the persona and flows feel real.
11
OUTCOME
THE
RESULTS.
distinct user groups served in one ecosystem
research-backed feature directions defined
of flows grounded in qualitative and quantitative research
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