Actively looking · Bengaluru, India

Simran Verma.

Over the past four years, I've shipped 12+ products to production — AI analytics tools used by 50K+ people on factory floors, a design system built from scratch at Quartic.ai, and a fintech product I took from zero to 5,000 users as the founding designer at a YC startup.

The problems I find most interesting are the ones where the domain is technical, the users didn't sign up for it, and good design isn't obvious until it's done.

This portfolio is the work, the thinking, and how it got made.

Resume ↗
At a Glance
StatusAvailable
CurrentProduct Designer II
Quartic.ai
PromotedPD I → II · Apr 2025
DomainsEnterprise AI
Fintech · Health-tech
SeekingSenior IC · Founding
LocationBengaluru · IST
Experience
0
Years in design across enterprise AI, fintech & health-tech.
Output
0
Products shipped in production across four domains.
Impact
$2.76B
Annual cost of bad provider data in US healthcare. Designed the products built to fix it.
Reach
0
Users at Quartic across Fortune 500 manufacturers.
Retention
0
Day-1 retention at Shelfpay, scaling from zero.
Journey

Career so far.

Intern to Product Designer II in four years, across four companies.

Work

Selected case studies.

Five products across four domains — shipped, in production.

Quartic.ai
Enterprise AI
Quartic.ai
Product Designer II · May 2024 – Present
50K+ users across Fortune 500 manufacturers — AI analytics for plant operators who've never used an AI tool.
Design SystemsML Interfaces
Shelfpay
Fintech · YC S22
Shelfpay
Founding Designer · Dec 2022 – Jun 2023
Product, design system, and brand from scratch. 80% day-1 retention, 0 to 5K users in six months.
0→1Brand
HiLabs
Health-tech
HiLabs
Product Designer I · Jun 2023 – Apr 2024
10K+ healthcare providers in the US. 30+ user interviews. WCAG 2.1 AA throughout.
User ResearchAccessibility
Redrop
Health-tech · Personal Project
Redrop
Product Design · 2023
Healthcare app — simplifying a complex clinical domain for first-time users with no prior context.
App DesignInfo Architecture
Vent-On
Mental Health · Personal Project
Vent-On
Product Designer · 2023
Gen-Z mental health companion. Personality as a design strategy — tone became the differentiator.
NeobrutalismApp Design
Process

How I actually work.

Five habits that show up in every project.

01
Question the brief
Problems come pre-loaded with context and assumptions. My first job is to find out if the framing is right before anything else moves.
"The ask was a new dashboard view. A week of interviews later — nobody wanted a new view, they wanted it to load faster."
02
Talk to the actual users
Not stakeholders. Not proxies. The people sitting with the interface for 8 hours a day. 30+ interviews with healthcare providers and factory floor operators.
"We assumed they wanted more data. Every interview said: less data, but make it obvious when something's wrong."
03
Map the system first
Every user type, every edge case, every place this product touches another. The thinking before the first wireframe is what makes everything after faster.
"At Shelfpay, mapping every group payment scenario surfaced the core UX problem before a single screen existed."
04
Prototype and test fast
Don't wait for perfect. A rough prototype in front of a real user is worth more than a polished deck in front of stakeholders.
"15+ prototypes at Shelfpay. The one that became the product was number 11. Killing 10 first is how you know 11 is right."
05
Stay until it ships right
Handoff is not the finish line. I stay through implementation, in engineering reviews, speaking the language of shipping.
"Handoff time at Quartic dropped 40% because I was in Slack with the dev team until the component library was stable."
Life

Beyond the screen.

The making, the travelling, and the two cats.

Shelfpay · Bengaluru, 2023
YC S22 · Demo prep
Working session
Team · Shelfpay
Quartic.ai · 2024
Quartic.ai · team
Shelfpay · Bengaluru, 2023
YC S22 · Demo prep
Working session
Team · Shelfpay
Quartic.ai · 2024
Quartic.ai · team
Work

Selected work.

Quartic.ai
Enterprise AIMay 2024 – Present
Quartic.ai
Product Designer II
50K+ users across Fortune 500 manufacturers — AI analytics dashboards for plant operators who've never used an AI tool. Built Quartic's first design system, cutting handoff time by 40%.
Design SystemsML Interface DesignData VisualizationPredictive Maintenance
View case study →
Shelfpay
Fintech · YC S22Dec 2022 – Jun 2023
Shelfpay
Founding Product Designer
First and only designer — product, design system, and brand from scratch. 80% day-1 retention, 0 to 5K users in six months, 60% lift in payment completion.
0→1 ProductDesign SystemBrand IdentityGroup Payments
View case study →
HiLabs
Health-techJun 2023 – Apr 2024
HiLabs
Product Designer I
10K+ healthcare providers across the US. 30+ interviews with clinical staff, every decision grounded in real workflows. WCAG 2.1 AA throughout.
Healthcare UXUser ResearchAccessibilityDashboard Design
View case study →
Redrop
Health-tech · Personal2023
Redrop
Product Design
A PCOS-management app that turns scattered information and infrequent visits into one place that educates, guides, and assists — 3 user groups served, grounded in qual + quant research.
App DesignInfo ArchitectureHealthcare UXResearch
View case study →
Vent-On
Mental Health · Personal2023
Vent-On
Product Designer
A Gen-Z mental-health companion for tracking emotions and habits — but with personality. Tone became the differentiator, with neobrutalism as the anti-clinical visual language.
App DesignNeobrutalismDesign SystemPersonal Project
View case study →
About

The person behind the pixels.

Simran Verma
Simran Verma
Product Designer II · Bengaluru
Available for new roles
✨ About me
Question Asker Chronic Overanalyzer Systems Thinker Two-Cat Household
🌿 Non-work hours
Dancing Making Art Cat Duty Overthinking
Who I am

I make hard things feel obvious.

Design found me before I had a name for it — I was always the one rearranging things to make more sense, explaining things nobody asked me to explain, asking why before how. Years later, that same instinct moved into Figma.

I've spent four years in the places where design is actually difficult: factory AI for operators who've never touched a dashboard, healthcare tools for teams drowning in bad software, payments for people who just want to split the bill without the awkwardness.

"But are we solving the right problem?"

I ask that at least once a meeting; people have started to expect it. Outside work I'm dancing most evenings, making things with my hands, or watching my two cats judge a decision I spent six hours defending. I'm specific about most things. This portfolio is one of them.

Currently looking for
Senior IC or founding design roles where design shapes the product from day one.
Resume ↗
4+ yrs
Designing in production since 2020.
12+
Products shipped to real users, end to end.
4
Domains — enterprise AI, fintech, health-tech, dev tools.
2
Cats — full-time supervisors, zero respect for deadlines.
Currently
Makingmini canvases — apparently a phase that isn't ending
Thinking aboutwhy enterprise software assumes the user has infinite patience
Avoidingreorganising my Figma files. Again.
Principles
01
Ask why before opening Figma
The brief is rarely the actual problem.
02
Hard to use is never the user's fault
If it's confusing, that's a design bug — not a user error.
03
If you can't explain it, it was a guess
Every decision should survive being questioned out loud.
Life outside the file
🎨 Art6 pieces
Delhi, illustrated
Delhi, illustrated
Balance (or the illusion of it)
Balance (or the illusion of it)
After months :)
After months :)
6pm somewhere
6pm somewhere
Uninvited guest
Uninvited guest
Optimist
Optimist
🌍 Travel6 pieces
Goa at sunset
Goa at sunset
On the road
On the road
Somewhere beautiful
Somewhere beautiful
In transit
In transit
Golden hour
Golden hour
A new discovery
A new discovery
🐱 The Cats6 pieces
Just existing
Just existing
Judging me
Judging me
Fully unbothered
Fully unbothered
Zero respect for my meetings
Zero respect for my meetings
Nap number four
Nap number four
The chaos duo
The chaos duo
Open to work
Let's build something
worth using.

Product design — 0→1, design systems, and the genuinely hard problems. I ask why before I open Figma, and I stay until it ships right.

simranvermaa9@gmail.com
LocationBengaluru, India
TimezoneIST · GMT+5:30
SeekingSenior IC · Founding
Available for new roles

Let's work together.

I'm looking for founding, lead, or senior IC design roles — ideally on complex products where design has real stakes. If that sounds like your team, I'd love to hear from you.

Get in touch
Open to the
right role.

Email is the best way to reach me — I read everything and usually reply within a day or two.

simranvermaa9@gmail.com →
📍 Bengaluru, India 🕑 IST · GMT+5:30 Available now
What I'm looking for
Founding Designer
First design hire — product, system, and brand from zero. I've done it at a YC startup.
Senior IC Product Designer
Deep, hands-on craft on hard problems, without the management overhead.
Lead / Senior Product Designer
Owning a product area end-to-end and raising the design bar around me.
Quick facts
Experience4+ years
DomainsEnterprise AI · Fintech · Health-tech
SetupRemote · Hybrid
NoticeOpen to chat now
How I can help

What I bring to a team.

Four years of shipping in production, across four domains.

01
0→1 Product
Take a fuzzy, ambiguous problem all the way to a shipped, working product.
02
Design Systems
Build the components, tokens, and docs that let a team move fast and stay consistent.
03
Complex Domains
Make technical, high-stakes software — AI, fintech, healthcare — feel obvious to use.
04
Research & Testing
Ground every decision in real users and real workflows, not stakeholder guesses.
"The best work starts with a good conversation."